Fighting Identity Theft with Analytics

eWEEK.COM is running an article about security vendor Guardian Analytics, whose recent technological developments use behavioral modeling to prevent online identity theft and bank fraud.

The small company has launched its FraudMAP 2.0 product, which models an individual account holder's activity from session to session in an attempt to detect suspicious activity inconsistent with predicted behavior.

"We have more behavioral kinds of things, like do you access your account during the week or during the weekends,” said Tom Miltonberger, CEO of Guardian Analytics. “All those things go into the model for you so that we can predict what you might do next. There’s no single profile, there’s no single indicator, there’s no rule, if you will. It’s all very complex, multi-dimensional prediction of things that you might do, and then we’re comparing the new activity to how likely we think that would be you versus how likely we think that activity might be someone else.”

See full article for more information.