Internet Users Give Up Privacy in Exchange For Trust

ACM TechNews reports that, according to research funded by the Economic and Social Research Council, Internet users are likely to provide personal information if they believe they can trust the organization that requests it.

"Even people who have previously demonstrated a high level of caution regarding online privacy will accept losses to their privacy if they trust the recipient of their personal infomation", says head of the Privacy and Self-Disclosure Online project Dr. Adam Joinson.

The full article was published November 26th in ScienceDaily.